Chris — studio's founder reached me out to redesign their current identity. Tehy already had an indetity but they weren't happy with the way they looked — we don't look professional and innovative in Chris's words.

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Project - Brand Visual Identity Scope - Logo, Visual Identity, Brand Guidelines Industry - Design Services

Author Miqdam Sajid

We started off by first narrowing down target audience and crafting the positioning statement based on that for internal clarity. We then worked towrads crafting a simple, timeless yet unqiue logo for the studio's face.

To communicate an innovative and cutting edge feeling we went for the color palette based on the ocean. For our primary dark color we went for deep sea blue paired with fresh, slightly desaturated blues and yellows to avoid visual fatigue.

In terms of typography we wanted something that's timeless and stay relevant for decades to come. So to avoid the cliche of using outright Helevetica (which BTW we adore) we went for an equally outstanding yet fresh Neue Montreal by Pangram Pangram.

Thank You :)

You're struggling to attract the investors because your brand doesn't look professional.

You're looking for an identity that you don't have to update for decades to come

Your business is doing good and you feel it's time to look good as well

You're tired of DIYing and want a professional help