Simon reached me out to get his brand refreshed and redid to match with the his internal vision and philosophy. He already had some basic identity going on on his website but he wanted a professional help. So I said I got you.

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Project - Visual Identity Scope - Logo, Visual Language, and Brand Manual Industry - Music

Author Miqdam Sajid

Simon wanted something stellar related to space or galaxy. He wanted a distinct, high quality and scalable identity that's non-temporal and stay relevant for decades to come.

Inspired by the galaxy we put together a palette that looked and felt stellar in quality and reference paired with a simple, scalable, and unique logo. The visual languge we're using here is a transitioing gradient that communicates transformation and metamarphosis and that frost effect can be interprestted as mold or mask behind which transformation happens.

Inspired by the galaxy and super nova we together designed a palette that felt stellar in quality and reference. Simon said "it's delicious".

For typeface we decided to go with something timeless that doesn't draw too much attention. We went for neo-grotesque type — GT America Reg. and Mono versions for some clear and distinct heirarchies.

The identity were meant to be used digitally so we visualised various digital applications such as social media, webpage, and few apparel and one very ambitious OOH poster.

Simon wanted something stellar related to the space and gallaxy so we decided to go for abstraction of space and galaxy and the primary visual was a much gradient of colors inspired by galactic bodies.

Simon was over the moon with the moon with outcome of the project he said the following:

"I am much more motivated now to create my best work and this identity will be an inspiration for me everytime I'll sit to create composition that transcends time and emotions"