Ages is a Dubai-based contemporary wooden furniture company that specializes in creating sustainable, minimalist designs.

Their furniture is crafted with high-quality, responsibly sourced materials, and their pieces are designed to enhance the beauty of your living space while reducing your environmental footprint. From custom pieces to versatile collections, our furniture is designed with form and function in mind, and built to last a lifetime.

Client - Ages™ Scope - Naming, Brand Strategy, Visual Identity Industry - Interior Design

Author Miqdam Sajid

Purpose

To create beautiful and functional furniture that enhances people's lives and helps them connect with nature.

Vision

To be the leading contemporary wooden furniture company that prioritizes sustainability and innovative design, while creating an emotional connection between people and their furniture.

Mission

To design and manufacture high-quality furniture using sustainable materials and production methods, and to provide exceptional customer service that enhances the overall experience of our customers.

Solution

I created a visual identity that conveys the company's commitment to sustainability and minimalism while differentiating it from its competitors. I used a natural and muted color palette to evoke a sense of calm and harmony while incorporating simple and elegant typography that reflects the brand's minimalistic approach. I also created a unique brand mark that can be used across all touchpoints.

Typography & Color

I wanted to bring in some funkiness while still keeping it professional so for the headings I chose "Haben Grotesk" and for the rest of the use cases I chose Apercu. Both of these typefaces complement each other well while still having that contrast necessary to build a distinct hierarchy.

As for the colors I chose a soft warm earthy palette, with Pink Bark as the primary color and to complement this I chose Pine Tinted White, along with Tawny Birch, Olive Darb, Limestone, and warm Taupe.

Applications

The application was straightforward for this one, including social media templates, posters, stationery, business card, letterhead, and bags. Later the scope was extended to some other applications as well such as van design, helmet design, cap, t-shirt, and mig design as well.

Thank you :)

Are you struggling to stand out in the marketplace and tired of DIYing? Reach me and we'll build a distinct identity that is not only beautiful but also functional.