Luiré is a premium skin-care line developed by the industry’s top dermatologist in collaboration with chemists.

They are entering the market with a very niche product aimed at ambitious, career-driven millennials and Gen-Zs women, who are tech-savvy and have keen observations on everything around them.

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Project - Brand Identity and Packaging Scope - Logo, Identity, Packaging Industry - Skincare

Author Miqdam Sajid

Simplifying skin care for career-oriented women so that they can focus on their goals.

We aspire to be a go-to brand for our customers when it comes to a simple and effective skin-care solution.

Our mission is to simplify the skin-care for busy, career-oriented women so that they can focus on their goals and spend their energy on building the world.

Since the brand is trying to attract career-oriented, tech, and design-savvy Gen Zs, the primary color palette is very mature and organic with an olive hue. The palette is extended to differentiate different products or labels but still, it's a very cohesive palette that really ties into the brand's core values.

As for the typography, I am using a modern grotesque typeface with a little nuance to some of the letters just to leverage some character and authority to the brand.

Since it is a consumer goods brand, the obvious applications will be different labels or packaging designs along with some stationery for utilitarian purposes and a couple of OOH ads for brand activation and awareness purposes.

Also for the social presence, some social media templates to get the brand going.

Are you struggling to stand out in the marketplace? Reach me and we'll build a distinct identity and package design for your brand/product that is obviously beautiful but attract the right audience as well.