Valley is a construction service firm with a mission to create innovative and sustainable solutions for their customers that not only look amazing but also improve the quality of life for everyone who lives and works in them.

They believe in the power of collaboration and strive to build long-term relationships with our clients, partners, and community. They are committed to transparent communication, customer satisfaction, and continuous improvement, always going above and beyond to exceed expectations. Safety, integrity, quality, innovation, sustainability, and collaboration are the values that guide us in everything we do, and we're proud to be a company that truly cares about the impact we have on the world.

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Project - Brand Identity Scope - Logo, Naming, Identity Industry - Construction

Author Miqdam Sajid

Purpose

To create sustainable, innovative, and beautiful buildings that enhance the lives of our clients and the communities we serve.

Vision

To be the premier construction company in the industry, renowned for our commitment to modern design and net zero practices.

Mission

To deliver exceptional construction services that exceed our client's expectations while minimizing our environmental impact and promoting sustainable living.

Typography & Colors

Since the brand is very contemporary and modern it is very committed to sustainability and a healthy living environment, I used a white-grey color palette which communicates purity, openness, maturity, and professionalism. As for the typography, I am using a very neutral typeface i.e. Neue Montreal by Pangram Pangram.

Brand Applications

For this instance, brand applications were essentially the stationery and flyers but I went ahead and did some merch and OOH ads as well just to experiment with layout and typography and hopefully entice their appetite for extended applications which will build brand awareness in the long run.

Thank You :)

Are you struggling to stand out in the marketplace and tired of DIYing? Reach me and we'll build a distinct identity that is not only beautiful but also attracts the right audience.