For this project, I worked with Dr. Kelly Simms, a naturopathic doctor in Chicago, to reimagine her website’s “Work With Me” page. The original page was informative but overly text-heavy, making it less engaging for today’s readers, who often prefer visually appealing and easily digestible content.

I proposed and created a presentation-style pitch deck to replace the static web page. This format:

Breaks up dense text into visually appealing sections, improving readability.

Engages users by incorporating the design principles influenced by social media, where content is more dynamic and consumable in small bites.

Maintains professionalism while aligning with Dr. Simms’ studious, detail-oriented style.

The deck is designed to guide prospective clients through her services in a way that is both visually engaging and easy to follow. While the PDF is the centerpiece, it can be further adapted into web-friendly formats, ensuring versatility across platforms.

You can view the pitch deck here.

This project highlights my ability to:

Translate complex or text-heavy content into visually engaging formats.

Tailor solutions to meet the client’s needs while considering their audience’s preferences.

Create adaptable assets for both online and offline use.

Next Steps: Although this is a recent addition to Dr. Simms’ website strategy, we anticipate positive outcomes as we gather data on user engagement and inquiries.