Service: Website Development & Brand Identity

Industry: Travel

Client: Lynelle C. | Travel Entrepreneur

Link: GoWithNelle.com

A retired corrections officer with a passion for travel, sets out to turn her love for vacationing into a luxury group travel business. Fueled by rumors of another client’s success story, she attempts to build her platform on her own using Canva templates, PayPal links, and a dream but with no avail. That is until she crossed paths with the Comet + Crater team themselves altering everything she knew —but not in a way that anyone could have predicted…

After 2 fast months of learning, breaking things down and building them back up, Comet + Crater refined Lynelle's brand identity, strategic guidance, and built her user-friendly digital platform. Lynelle stepped into her new role as a professional travel host with clarity and confidence. She filled her first trip, launched a private travel coordination service as a result, and created so much buzz that she now has a waitlist for future experiences — proving that a bold pivot can lead to a booked-out business.

As a first-time founder, Lynelle was navigating a steep learning curve. While enrolled in a travel business course, she found herself without practical guidance on how to actually set up and run her company. She didn’t know how to price or package her services, where to sell them, or which platforms to use for bookings and coordination. Her early attempts (building a website in Canva and using PayPal for payments) felt disjointed and lacked the professional polish needed to sell high-ticket experiences. On top of that, the limited availability of integrated travel tools made it difficult to create a seamless online booking experience.

Branding

Website Design

Copywriting

Third party tool integration 

Business Strategy

We partnered with Lynelle to transform Go With Nelle from a broad idea into a laser focused and fully functional operation.

First, we clarified her offer, streamlined her operations, and provided strategic guidance on pricing and selling her services.

Then, we transitioned her from her Canva-built website to a custom SquareSpace platform designed for clarity, trust and ease of use.

Finally, we integrated the tools she needed to handle bookings, guided her on content and CTAs, and equipped her with the knowledge to run and maintain the site on her own — empowering her to operate confidently as a travel host and entrepreneur.

Launched a fully functional website within 60 days

Generated approximately $6,000 in revenue from her first group trip

Secured 10 glowing testimonials and built a waitlist for the next two experiences

Attracted a private travel coordination client as a direct result of the trip’s success

Earned back her initial investment (and more) enabling her to reinvest in upgraded branding, platform enhancements and expanded services