Service: Website Development & Brand Identity

Industry: Entertainment

Client: Radio Big Mack | Comedian & Television Personality

Link: Yerrrp.com

Building a name across radio and television, Radio Big Mack was killing the scene, but his brand had no home. No website, no merch store, and no direct channel to his growing audience. Without a central platform, opportunities to sell tickets, launch merch, and build long-term value were slipping through the cracks. That’s when he tag-teamed with Comet + Crater to build a platform big enough to handle his growing momentum.

In 30 days, Comet + Crater created a streamlined digital platform tailored to Radio Big Mack’s energy and needs for swift edit-ability and announcement updates. With merch integration and easy content management, he gained direct control of his brand and audience. What started as merely a growing presence in the vast sea that is the algorithm has become a professional, scalable, controllable brand & system built for the long haul.

Big Mack was starting from ground zero. No website. No logo. No merch. No infrastructure. Just an Instagram account. The core challenge was translating his magnetic on-camera presence into a brand experience that felt just as bold and unmistakably him — all while building the technical foundations to support ticketing, e-commerce, and content updates on the go.

Branding

Website Design

Copywriting

Business Strategy

Third Party Tool Integration

In order to build Radio Big Mack's brand presence and online world...

First, we clarified his brand vision and designed a signature logo that captured his larger-than-life energy and personality

Then, we built a custom SquareSpace website designed for flexibility, giving him full control over his content, tour schedule and updates.

Finally, we integrated Shopify and Printful to launch an automated merch shop, paired with custom copy that positioned him as more than a personality — framing him as a brand with voice, depth and long-term vision.

Official brand logo designed resulting in reinforced industry presence.

Website launched within 30 days

Fully automated merch shop, ready for sales at launch

Increased audience engagement via newsletter opt-ins and pre-sale access

Empowered Radio Big Mack to promote tour dates, drops and collaborations directly to his audience