Service: Brand Identity & Website Design

Industry: Wellness

Client: Angelica | Kemetic Yoga Instructor

A gifted wellness instructor with roots in Kemetic tradition knew she had more to offer. But without a brand, platform, or clear way to showcase her expertise, she was forced to stay behind the scenes. Tired of being underpaid and overlooked, she set out to create something of her own. The turning point? A reintroduction to herself — with a little help from Comet + Crater.

In just a few weeks, Comet + Crater helped Angelica name and shape her brand, design a distinct visual identity, and build a mobile first interactive business card to showcase her offerings. With these new tools, she booked her first wellness festival, partnered with a medical company in need of her expertise, and launched her own juicing brand. She’s no longer waiting to be discovered — she’s building her own stage.

Angelica was entering entrepreneurship for the first time, with no formal business infrastructure or strategy. She didn’t yet recognize her market value or how to articulate her offering. With no website, no email list, and only a few social media posts, she lacked the tools to engage or retain students independently. Compounding this, the yoga industry is highly saturated and unregulated, making it difficult to stand out. Outstanding personal circumstances also affected deliverables and required a flexible and compassionate project management approach.

Branding (& naming of the business)

Copywriting

Third Party Integrations 

Website Design (interactive business card)

Content Direction 

Business Strategy

We partnered with Angelica to shape her wellness brand from the ground up. Building a strong foundation rooted in culture, clarity, and confidence.

First, we named her business, created a brand identity inspired by Kemetic culture and aesthetics, and developed a mobile-first interactive business card to showcase her offerings.

Then, we guided her through pricing and packaging her services, creating a language that reflected both her value and her voice.

Finally, we helped her shift from studio-dependent to self-led — equipping her with a platform, implementing sales tools, and exercising an entrepreneurial perspective and mindset to help her run her practice on her own terms.

Invited to lead Kemetic yoga sessions at 3 large public wellness festivals

Partnered with a medical company seeking holistic practitioners to support employee wellness

Created her first email list, allowing her to build direct relationships with clients for the first time

Expanded her business into a complementary offering: a juicing company born from her new community visibility and health-based brand identity