Service: Brand Identity & Website Design

Industry: Entertainment

Client: Antonio P. | DJ

After nearly a decade behind the decks with Earth Supreme, Antonio decided it was time to step into the spotlight solo. But without a brand of his own, even his most loyal fans didn’t know where to find him. Bookings felt scattered, recognition was hit-or-miss, and the momentum he’d built started to lose steam — that is until he teamed up with Comet + Crater to turn the page.

After a few focused weeks, Comet + Crater helped Antonio establish a distinct brand identity and launch a streamlined site that does more than introduce him —it connects him. With a digital hub designed for discovery, tipping, exclusive sets, and merch drops, Antonio reintroduced himself as MellowToneIn: a solo artist with a sound, story, and platform all his own.

Antonio had spent nearly a decade operating as the frontman of a group. But as the members drifted toward different priorities, he found himself doing all the work — without the infrastructure or recognition to grow independently. He lacked a personal brand identity, had no system to collect digital tips, and no way to sell tickets or keep fans informed outside of social media (where algorithm fatigue buried his updates). The tools he used, like cash tip jars, no longer fit the expectations of his audience. And with so many DJs competing for attention, he needed a way to stand out.

Branding 

Copywriting

Third party integrations 

Website Design

Content direction 

Business Strategy

We partnered with Antonio to lay the foundation for his solo career and help him step into the spotlight with confidence.

First, we clarified his brand direction through guided strategy sessions, then translated his creative vision into a distinct visual identity rooted in his sonic style and long-term goals.

Then, we designed and launched a sleek, mobile-friendly business card site —complete with exclusive mixes, show listings, a tip jar, and content that fans could engage with on the go.

Finally, we equipped him with monetization tools, a brand-aligned merch concept, and a custom QR code to promote his new platform at live events. Positioning MellowToneIn as a solo artist with both a story and a system to grow.  

Secured more independent gigs under his personal brand

Transitioned from collective bookings to hosting his own curated events

Enabled digital tipping and direct fan engagement via QR-driven business card

Built the infrastructure to launch his first merch line

Began exploring new brand-aligned experiences for his community with clarity and autonomy