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Duration
3-day sprint
Role
UX Designer, Visual & Interaction Designer, Brand Strategy
Project Overview
The goal for this project was to design an interactive website for a hot sauce brand in Curacao. I created an imaginary brand, Tropika Co., that is facing a challenge in translating their brand's vibrancy into an engaging online experience.
The Challenge
Tropika Co.'s current website lacks the dynamic engagement that is synonymous with their brand. The existing digital space doesn't fully capture the immersive journey they want customers to experience – a journey through the tastes and cultural richness of Curacao.
How might we turn each virtual visit into a memorable experience?
Deliverables:
Brand identity
Information Architecture
High-fidelity design and prototype
