Check out the full project & case study on my website below! Otherwise, keep scrolling for a quick overview.
Duration
3 months
Role
UX Designer, Researcher, Visual & Interaction Designer
Project Overview
The goal for this project was to design a native mobile app and accompanying responsive web design for a bespoke floral delivery service.
The Challenge
Buying flowers can be both overwhelming and underwhelming; so many types of flowers to choose from, yet few ways to tailor them for the personality or preferences of the recipient.
How might we offer users an easy way to select more personalized flower arrangements for delivery?
Deliverables:
User personas and journey maps
Competitive audit of the current market for online floral delivery
Wireframes & low-fidelity prototype
High-fidelity design and prototype
