Funky Frames | Branding & Packaging

Funky Frames creates unique, quirky-shaped mirror frames designed to add a burst of fun and spice to any room. Their colorful designs bring a playful energy into your space, guaranteed to keep you smiling all day long. With a focus on being quirky, fun, and full of color, Funky Frames redefines how mirrors can enhance both the look and mood of a room.

The target audience for Funky Frames primarily consists of Gen Z women. As this demographic navigates a shift from quirkiness to sophistication, it’s essential to find a balance between the two. The brand concept revolves around being unapologetically extra—embracing funkiness without shying away from it. This approach allows the brand to convey freedom and self-expression while resonating perfectly with the audience's desire to own their unique style. The aim was to create something colourful that fits seamlessly into any space, embodying both the fun and the refined.

For the logo, we embraced a funky design ethos, incorporating a burst icon to symbolize the playful, fun-loving spirit of the target audience. The fonts and colours were carefully selected to strike a balance between sophistication and youthful exuberance, ensuring that the brand feels cohesive while simultaneously appealing to a sense of teenage fun and refinement.