VOGUE | Branding and Packaging

Vogue is a minimalistic yet vintage-inspired swimwear brand that caters to both men and women. The brand focuses on creating high-quality swimwear with a playful edge, influenced by the timeless appeal of vintage fashion. Vogue’s identity needed to reflect its core values while appealing to a modern audience.

The concept behind Vogue’s brand identity centers around the belief that fun is a deeply personal experience, unique to each individual. This design embraces this diversity with a theme that celebrates self-expression without judgment. The brand’s identity was crafted to resonate with vintage enthusiasts, fashion experimenters, and those who cherish enjoying life in their own distinct ways. 

The logo for Vogue was crafted using a display font that strikes the right balance between sophistication and nostalgia. This choice ensures the brand maintains a high-end appeal while staying true to its vintage roots.

For the colours, we selected bold, playful tones like Red Orange and Deep Gable Green. These colours inject a sense of fun into the brand’s identity while also hinting at the ocean, perfectly complementing the comparatively serious font.

The fonts used throughout the brand’s identity were carefully chosen to maintain this playful yet vintage-y aesthetic. Each font, whether in headlines or body text, reinforces the cohesive and distinctive look that defines Vogue.

A few abstract prints were incorporated into the packaging and tags to reinforce the brand’s story, resulting in a cohesive and memorable unboxing experience that aligns with Vogue’s identity.