bloooom | Branding and Packaging

Bloooom is an eco-friendly brand introducing a high-quality cleaning supply line that’s both minimalistic and chemical-free. Their versatile product cleans almost any surface, combining effective performance with a commitment to sustainability. With a focus on simplicity and elegance, Bloooom wants to transform everyday cleaning into a refined, luxurious experience.

Bloooom’s concept draws inspiration from the elegance of classic nature, elevating it to a high-end standard. Every detail of the brand reflects a commitment to incorporating nature and minimalism, emphasizing the idea that simplicity is key to quality. Just as Bloooom harnesses the power of nature to create its cleaning supply line, the minimalistic approach reinforces the notion that only a few essential elements are needed to produce something truly exceptional.

The Bloooom logo features a classic serif font, enhanced with subtle natural elements that reflect the brand’s connection to nature while maintaining a strong focus on quality.

The fonts throughout feature a harmonious blend of serif and sans serif, chosen to balance elegance with simplicity, resulting in a refined and cohesive visual identity for the brand.

For the colours, a palette of deep, rich tones, including Kaitoke Green, Corn Silk, and various browns, was chosen to convey a sense of luxury and sophistication, embodying the brand’s high-end approach.

Bloooom’s brand identity is realized through its minimalistic bottle design, which exemplifies how the brand’s high-end, eco-friendly ethos translates into tangible, real-world products.