I have experience creating copy that converts across a range of channels, including web page, email, social media, direct mail, and scriptwriting for video and radio. The following samples showcase copy I've written for DTC brands, big traditional brands, and nonprofit organizations.

Our scientifically advanced formulas rejuvenate skin’s natural beauty at the source. Our treatments go deeper than just surface beauty—we are committed to revitalization from the inside out, at the biological level. The key is activating skin’s natural healing properties through our gentle yet powerful products, carefully crafted with vitamins and pure botanical oils to produce powerful, lasting effects.

Committed to the art of beautiful skin and the science behind it.

We at Hēladerm are driven by science to give you safe, natural and effective products that work. We believe there is no need for harsh additives in powerful skincare. Our products are free of parabens, phthalates, GMOs, sodium lauryl sulfates, artificial colors and fragrances. And our trusted brand is Good Manufacturing Practice (GMP) certified.

But Hēladerm provides so much more than marketing buzz in a shiny package. We are committed to providing skincare products that produce real results, and we’ve found that our consumers love the natural, effective ingredients in our line.   

Transformative skincare.

We’ve worked carefully to create a trusted line of products with powerful anti-aging benefits and advanced skincare formulas. Our unique hero ingredient is an herb from the ginseng family that grows naturally in China. Known for its restorative healing properties, the root of this powerful plant has been proven to provide radical scavenging, moisturizing and regenerating effects when used in anti-aging and skincare products.

Studies published by The National Center for Biotechnology Information and the Chinese Journal of Clinical Pharmacy demonstrated in clinical testing that this botanical extract has significant positive effects against facial wrinkles and other symptoms of aging skin. This natural element is recommended for use in cellular regeneration and anti-ageing products, after shaving, after peelings, and in sun care applications. The Food and Agriculture Organization of the United Nations conducted further research that found notoginseng provides an excellent anti-oxidant effect, protecting skin and keeping it healthy as it ages. 

Hēladerm’s unique botanical power ingredient is essential in our formula and infused across all products to protect your skin, eliminate and reduce wrinkles and dark spots, and improve your complexion’s overall appearance. Science has never been so stimulating.

Lifting my mattress to make the bed daily is not only difficult, it can potentially cause injury. Because I live alone, it’s impossible to rotate my mattress, which is important to do on a regular basis. Luckily there is a product that allows me to make the bed and rotate the mattress all by myself.

Dealing with a heavy mattress becomes easy and less time-consuming. Not only that, the mattress lasts longer, helping me save money. When I don’t need help, I feel empowered. I get the best sleep possible when I rotate my mattress, and I love how my bedroom looks when the bed is made. 

Keywords: Health, Independence, Empowering, Responsible, Life Balance

Dream of innovation. 

Take control of your sleep. 

Self-sufficient comfort. 

Elevate your comfort. 

Dream in comfort. 

I know that a quality night’s sleep is crucial when it comes to my health. We spend a third of our lives in bed, so I want to make the most out of my investments. If I can invest in a superior technology that allows me to easily rotate my mattress, I know I’m making an investment in myself. Rotating my mattress regularly ensures a good night’s sleep, gives me more energy, and makes my mattress last longer. It’s comforting to know I’m making an important investment for my health. 

Keywords: Health, Investment, Empowering, Quality, Technology

Innovation for your health.

Invest in yourself.

Take charge of your sleep.

Fight the mattress no longer. 

The technology of your dreams.

Plot Factory provides authors with highly functional writing software. Whether you’re a fiction author focused on worldbuilding and character development, or a non-fiction writer who relies on research and facts, you can streamline dozens of writing tasks all in one place and keep your story organized.

An upgraded subscription to PLOT FACTORY PRO provides story templates and advanced planning, unique character development and worldbuilding features, plus UNLIMITED space to write books and series for only $8.25 a month. 

Celebrating 75 Years of Classic Innovation

75 Years of Authentic New York Style 

Celebrating 75 Years of Coach

Coach: The 75th Anniversary 

Founded in 1941 as a family-run workshop in a Manhattan loft, the Coach brand was created with one goal in mind: to make beautiful functional items in modern shapes and the finest leathers. From the beginning, Coach preserved old-world artisanal techniques while adapting to modern innovation in leather and design. 

In 1961, designer Bonnie Cashin led the leather house into the bold and colorful world of women’s designer fashion. Today, the Coach Horse and Carriage represents an iconic tradition of fine functional craftsmanship and authentic New York style all over the globe.

Coach eyewear combines that effortless luxury design without sacrificing functionality. Coach still finishes their premium eyewear by hand, and no other brand can claim such a rich heritage of tradition rooted in quality craftsmanship.

PRODUCT AS HERO CONCEPTS

Crushing On Clean – Charcoal Acne Scrub

Pore perfection, meet a clear complexion. It’s a match made in pore paradise!

You’re in love with the perfect pore—what’s not to adore? Clean pores are acne free, and that means your future together is clear. Bioré shares your obsession for clean pores. Our Charcoal Acne Scrub has a natural chemistry that purifies pores, acting like a powerful magnet to extract dirt and oil for visibly cleaner skin. Crush on. Your oily skin just met its ideal match.

Crushing On Clean – Baking Soda Acne Scrub

You’re in love with the perfect pore—what’s not to adore?  

 Clean pores are acne free, for a love that positively bubbles with excitement. Pore perfection, meet a clear complexion. It’s a match made in pore paradise! Bioré shares your obsession for clean pores. Our Baking Soda Acne Scrub has a natural chemistry that deep cleans and gently exfoliates for clean, soft, and oh-so-smooth skin. Crush on. Your combination skin just met its ideal match.

Acne Hacks – Charcoal Acne Scrub

The best hacks use natural ingredients in unexpected ways. Introducing the ultimate life hack for flawless pores: charcoal for oily skin! Hack your skincare routine and fight acne at the source with Bioré Charcoal Acne Scrub. It's specially designed for oily skin to extract dirt and purify pores—the perfect, natural hack for acne-clear skin.

Product descriptions

Welcome to a world of fresh-baked taste, completely gluten-free! Our golden crispy crust is bursting with bakery-oven flavor, without the gluten. Enjoy artisan gluten-free crust with our perfectly seasoned sauce and toppings. Gluten-free is now fresh and delicious—straight from your oven!

Meet the new gluten-free hero! Our delightfully crispy crust is a whirlwind of savory sensation. We start with a flavorful gluten free dough and add your favorite sauce and toppings. This artisan pizza packs the same great taste, minus the gluten.

We start with a self-rising crust recipe that delivers a robust, soft and doughy crust with just the right amount of fresh-from-the-oven crispness. Next, we load your favorite toppings starting with a rich, flavorful sauce and savory cheese. It’s a mouthful of satisfying flavor in every delicious bite!

Crispy on the outside, light and airy inside, our braided crust looks great and tastes even better. And we didn’t stop at the crust. Flavorful combinations of carefully selected ingredients give our braided crust pizzas a delicious twist that will make them your new favorite.

This pandemic has changed almost everything—but you can always count on the healthcare superheroes at Cincinnati Children’s to help keep kids like me healthy. Back when I was just a little 2-year-old, I had surgery.

My mom is my hero too. She saved the day by adopting me and my sister and bringing us home to America. Plus, she takes really good care of us, and she’s fun and lets me get ice cream and ride my bike and play soccer and…well, she’s just awesome.

If I had a superpower, I’d want to be a shapeshifter and turn into a unicorn! Even if I can’t actually become a mythical creature, I definitely feel like a superhero when I do kind things for others.

Doctor’s Day is coming up—a day to recognize the amazing doctors who trade in their capes for lab coats and stethoscopes. From now until March 30, you can send them a special thank-you along with a donation in their honor. Every gift, no matter how big or small, makes a difference—just sayin’!

I’ll be back in May with some exciting news about our BIGGEST community fundraiser, Cincinnati Walks for Kids. It’s one of my favorite days of the whole year! Until then, be safe and have fun—and thank a hero close to you. 😊

When domestic violence occurs in the home, everyone suffers—including pets. For those adults and children who are trying to flee an abusive home, the fear of leaving a beloved family pet behind makes a distressful situation even more complicated.

In a survey conducted by spcaLA, survivors reported what they believed would have happened if they didn’t have the Animal Safety Net (ASN™) Program as an option. Aproximately 13 percent said they believed their pet would have been hurt. Another 13 percent feared their pet would have been killed. And 9 percent said they don’t think they would have been able to leave their animal behind.

Though not everyone recognizes that pets are indeed family, you understand deeply that animal companions provide friendship, support, and love for many in our community.

Thanks to the generosity of donors like you, ASN is an option for these pets and the families who love them. By providing housing and care for furry family members, we enable survivors to seek shelter and services with the peace of mind that their pet will be okay.

This year, ASN expanded to provide temporary housing for other pet owners in crisis as well, including those experiencing temporary homelessness or entering mental health or substance treatment centers.

Few residential facilities have resources to house pets. By partnering with domestic violence shelters, law enforcement agencies, case managers, and animal foster homes, we’re able to provide safe solutions for animals in need. But maintaining these relationships and keeping up with the need is complex work. That’s why your support is vital.

It’s important for survivors to know that there is hope on the other side. As part of our most generous and dedicated group of supporters, you make that hope possible.

Direct mail funding solicitation

When vulnerable communities lose hope… YOU bring them joy, peace, and LIGHT! Inside: Your Special Impact Report Enclosed See how your support multiplies hope near and far.

You can be a beacon of hope in the darkness… Your 2023 Impact Report Enclosed Make a multi-generational impact for the world's most vulnerable children, families, and communities.

Dear [Salutation],

Thanks to compassionate friends like you, SonLight Power is bringing joy, peace, and hope to children and families experiencing the devastating effects of energy poverty. Take, for instance, Sonia and Tony—whose lives are forever transformed thanks to a recent solar installation at their home.

This resilient couple has faced many hardships, including hurricane damage in their small community of La Hormiga, Puerto Rico. As a dialysis patient in his sixties, Tony is particularly vulnerable to high temperatures. Because of his health, an air conditioner in the home is not just a modern convenience that many take for granted—it’s a life-saving necessity.

In neglected, low-income villages like these, the cost of the electric bill for an AC unit is often too high for a household to maintain. But thanks to support from collaborative partner organizations, local volunteers, and kind individuals like you, SonLight Power was able to step in and bring reliable, cost- effective, lifesaving solar energy to Tony and Sonia. You see, when you give a gift to help SonLight Power install a solar panel, you equip thousands of people in need with life-changing support. And when the job is done, we leave behind not only a sustainable energy source, but also the light of God’s love.

You’ll learn more about our ministries in Puerto Rico as well as other meaningful projects in our 2023 Impact Report, enclosed just for you. As you read, you’ll discover how a solar energy solution is more than just a technical achievement; it’s a beacon of hope that share’s God’s light with children and families in need. Thanks in large part to your partnership, SonLight Power continues to grow. We’re being invited… (over, please)

to scope, design, and install larger, more complex plans than ever before. As we look ahead to a bright new year, we know that—with your help—we can meet the need to equip mission-critical services, facilities, and communities in 2024 and beyond. Without your support, we wouldn’t be able to:

 Help communities torn apart by poverty, climate change, and natural disasters get the electricity they need to power schools, medical clinics, and life-saving relief efforts.

 Give children in local underserved neighborhoods access to imaginative STEM programs that were out of reach before.

 Teach high schoolers in Cincinnati the beauty of serving others by taking them on mission trips to install panels in rural villages.

 Apprentice the next generation of solar experts in developing countries, so that they can equip their communities for years to come.

 Show the world’s most vulnerable children, families, and communities that they are loved and not forgotten. I invite you to join us once again in making a lasting difference in the lives of people like Tony, Sonia, and countless others who rely on the compassion of individuals like you.

Thank you sharing joy, peace, and hope,

Kevin Sasson

Executive Director

P.S. Early next year, we anticipate the largest SonLight Power project to date – one that will equip an entire hospital in Togo, West Africa. With your support, our impact will continue to multiply as we develop partnerships and complete a greater number of projects all over the world. Please, help us expand to meet the growing need. Send a life-changing year-end gift today!