Insurance App Redesign - 2x Engagement & Seamless Mobile UX.

Project Type : Web Application Design Client: HoneyQuote Insurance (Home, Pet, Condo, Flood, Mobile Home) Duration: 30 days HoneyQuote is a digital insurance agency and online marketplace primarily serving Florida homeowners. It uses a proprietary search engine to allow clients to compare and purchase various insurance coverages online. 

Problem: Despite a strong product concept, Honeyquote faced major challenges in user engagement and conversion.

The overall user experience was flat, leading to low retention and conversion rates. The visual design and interaction patterns lacked modern appeal, reducing user trust and engagement.

The ecosystem across platforms (landing page, user portal, and executive dashboard) lacked consistency and clarity.

Process: To address these issues, a comprehensive design overhaul was initiated, focused on building a unified, intuitive, and aesthetically pleasing experience for each portal.

The landing page was reimagined to cater to end users:

Users can explore all available insurance services and providers. A comparison feature allows users to analyze different providers and filter results based on their preferences.

Integrated options let users purchase insurance directly or connect with Honeyquote experts for assistance.

A new design ecosystem was created covering every touchpoint from the public landing page to user dashboards and executive portals. The goal was to bring consistency, simplicity, and usability across all interfaces.

3. Mobile Responsiveness The entire product was redesigned to be fully responsive, ensuring an equally seamless experience on web and mobile devices. This accessibility improvement enhanced user satisfaction and engagement across all devices.

The redesigned Honeyquote platform successfully transformed the insurance experience for both users and executives.

Increased user retention and conversion rates due to improved usability and visual appeal.

Enhanced operational efficiency for Honeyquote’s internal teams through the Keeper portal.

Consistent, responsive design delivering a cohesive experience across web and mobile.

The new Honeyquote design ecosystem not only improved the platform’s functionality but also positioned it as a modern, reliable, and user-friendly insurance solution in a competitive market.

If you're looking to improve your product’s conversion rate, increase customer trust, and elevate your brand value, it's time to rethink your design strategy.

Let’s collaborate to identify key areas for improvement in your product's user experience and interface design. Together, we’ll design solutions that align with your business goals and resonate with your target audience. Thanks for taking the time to check out this project. If you feel this direction fits your vision, I’d love to help bring your next idea to life.