Memarise Brand Identity and Social Media Creatives

Brand: Memarise Project: Logo Branding & Social Media Creatives Scope: Brand visual identity, tone, and style guidelines Timeline: 3 Days

Memarise is a digital memory-keeping platform designed to help users capture, preserve, and relive their most meaningful moments. Through videos, audio recordings, and images, users can store memories securely in a personal account and transform them into beautifully crafted video stories or photo albums whenever they choose.

The experience is inspired by the ease and familiarity of social platforms, encouraging users to capture more moments and creatively express them.

The goal was to create a strong and memorable brand identity that reflects emotion, creativity, and trust. The brand needed to feel modern and expressive while remaining simple and intuitive and appealing to users who value both storytelling and visual aesthetics.

Emotion-first design: Visuals were crafted to emphasize nostalgia, warmth, and personal connection.

Modern & playful tone: Inspired by social media platforms, the brand encourages creativity and frequent use.

Consistency across platforms: A cohesive visual language was established for logo usage and social media creatives.

Color Palette: Balanced tones that feel good and inviting while maintaining a digital, contemporary edge.

Typography (Nohemi): Simple and readable, with personality that complements creative storytelling.

Memarise’s social presence was designed to feel interactive and inspiring, similar to an Instagram-style experience. The creatives highlight:

Capturing everyday moments

Using filters and inline editing tools

Turning raw memories into polished stories

Within a short timeline of 3 days, Memarise received a complete and cohesive brand foundation ready to scale across digital platforms. The identity successfully positions Memarise as more than a storage tool, but a creative space where memories are made, shaped, and relived.