NHA Sports Betting Mobile App Redesign | iOS & Android

Project Type : Mobile App Design (UI/UX) Client: No House Advantage Duration: 20 days

The NHA sports betting app was in need of a visual and functional overhaul to better serve users and increase engagement. We identified key pain points from both a usability and aesthetic perspective. The goal was to enhance the overall user experience (UX) by simplifying the betting process, streamlining navigation, and improving visual appeal.

The previous design was cluttered, difficult to navigate, and made it hard for users to place bets quickly. The flow was confusing, and important information was not highlighted effectively, causing frustration and abandonment.

Our redesign focused on the following core improvements:

Simplified User Interface (UI): A cleaner, more intuitive layout that ensures users can place bets without unnecessary steps.

Improved Navigation: Key features were made more accessible, and we implemented a bottom navigation bar for quicker access to vital sections.

Enhanced Visual Appeal: We modernized the app’s design to make it more appealing, with darker themes and cleaner typography, enhancing readability and reducing eye strain.

Better Bet Tracking: We revamped the way users could track their bets, making it clearer when, how, and why they placed a wager.

We employed a design thinking approach, starting with user research to gather insights. After analyzing user feedback, we:

Wireframed and prototyped multiple layouts.

Tested with real users to see how they interacted with the prototype.

Iterated based on user feedback, refining both the UI and UX to make sure the design was intuitive and easy to use.

Worked closely with developers to ensure that the design vision was implemented seamlessly.

Increased Engagement: A more user-friendly interface led to quicker bet placements, resulting in improved user retention and increased time spent on the app.

Higher Conversion Rate: By streamlining the betting process, we saw an uptick in new sign-ups and more successful transactions.

User Satisfaction: Post-launch surveys indicated a higher level of satisfaction, with 87% of users finding the new design easier to navigate.

Increased Engagement: A more user-friendly interface led to quicker bet placements, resulting in improved user retention and increased time spent on the app.

Higher Conversion Rate: By streamlining the betting process, we saw an uptick in new sign-ups and more successful transactions.

User Satisfaction: Post-launch surveys indicated a higher level of satisfaction, with 87% of users finding the new design easier to navigate.

Roles and Contributions: Conducted user research, designed wireframes and prototypes, and performed usability testing to validate design choices.

Led the overall vision and strategy for the redesign, ensuring the app's design aligned with business goals and user needs. Focused on creating an aesthetically pleasing, functional user interface that is both visually appealing and easy to navigate.

If you're looking to improve your product’s conversion rate, increase customer trust, and elevate your brand value, it's time to rethink your design strategy.

Let’s collaborate to identify key areas for improvement in your product's user experience and interface design. Together, we’ll design solutions that align with your business goals and resonate with your target audience. Thanks for taking the time to check out this project. If you feel this direction fits your vision, I’d love to help bring your next idea to life.