Oscar Mayer - Event Planning & Influencer Marketing
Mike Maizonada
Client's goal: Increase brand awareness through experiential events.
Service provided: Events across various locations in Spain, incorporating influencer activations, social media content, and project management.
Result: Improved consumer relationships and greater brand awareness.
Budget: $50,000 - $100,000
To celebrate this, we organized a series of 10 exclusive events across different cities in Spain.
Users participated via social media for a chance to attend, and upon arrival, they were divided into groups. Each group donned their aprons and took on a cooking challenge, guided by a professional chef who demonstrated how to create amazing recipes using the new gourmet sausages. The events also featured influencers to amplify the experience and reach.
Our team managed every aspect of the campaign, including social media account management, influencer marketing, and digital activations. The result was a highly engaging campaign that brought the brand closer to its audience and showcased the versatility of its new product range.
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Posted Dec 16, 2024
Oscar Mayer, a well-known brand of cold cuts and sausages, was set to launch a more gourmet range of products.
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