Plantify - Logo & Brand Design
Hosna Kachooee
"Plantify" is a mobile application designed to help users care for their houseplants. The app provides reminders for watering, fertilizing, repotting, and other plant care tasks. It also offers a plant identification feature and care tips. The goal is to make plant care easy and enjoyable for both beginners and experienced plant enthusiasts.
Project goals:
- Build a minimal and modern logo for the Plantify brand
- Design a brand identity that fits well into the startup and agritech industry
- Have application mockups ready for developers
- Define "growers" and "buyers" when designing the app
- Test application and deliver final version
The logo has smooth edges and follows leaf patterns across each letter. The color is rich and when stood against a white background, has high contrast for better visibility.
Lessons Learned:
Personalization is key to user engagement; users value being able to tailor care schedules to their needs.
A user-friendly and visually appealing interface significantly enhances the user experience.
Continuous user feedback is essential for improving the app and planning future features.
Outcome:
"Plantify" was well-received, particularly for its intuitive interface and helpful reminders. Users appreciated the plant identification feature and the ability to customize care schedules. The app successfully addressed common pain points for plant owners, making plant care more accessible and enjoyable.
