SELA SPACE - brand and web design

In this project, I had the opportunity to collaborate with SELA SPACE to design their website and brand. With this project, I was focusing on modernizing the brand, improving user experience, and ensuring responsiveness across various devices. The objective was to create a visually appealing and intuitive online presence that aligns with the company's new brand identity and engages its target audience effectively.

Client Background: SELA SPACE a dynamic startup dedicated to transforming dreams into reality. Our core mission is to provide comprehensive consultation services to students seeking the best educational opportunities abroad. We specialize in student recruitment, offering expert guidance and support throughout the application process. But that’s not all—we also believe in the power of education to inspire, and we offer edutainment tours for children who wish to embark on exciting learning journeys through courses and summer programs.

Their new logo has a friendly and welcoming look. This fits their young audience.

Key Goals for the website:

1. Modernize Design: Transform ideas into a modern and visually appealing interface.
2. User-Centric Approach: Prioritize user experience by optimizing navigation, simplifying content discovery, and ensuring a seamless journey through the website.
3. Mobile Responsiveness: Develop a responsive design to guarantee a consistent and optimal user experience across devices, including desktops, tablets, and smartphones.
4. Brand Consistency: Maintain brand integrity by incorporating new brand elements while introducing new, refreshing design features.
5. Performance Optimization: Enhance website performance, reducing page load times for improved user satisfaction and SEO benefits.



Website homepage

Design Process:

1. Research and Discovery: Conducted a thorough analysis of the client's vision, identifying pain points and opportunities for improvement. Researched industry trends and competitor websites to gain insights into contemporary design practices.
2. Wireframing and Prototyping: Developed wireframes to outline the website's structure and layout, ensuring a logical flow of information. Created interactive prototypes to simulate user interactions and gather feedback from stakeholders.
3. Design Iterations: Utilized design tools to create multiple design concepts, incorporating feedback from the client and stakeholders. Focused on achieving a balance between aesthetics and functionality, aligning with the brand's visual language.
4. Responsive Design Implementation: Employed a mobile-first approach to ensure a seamless experience across devices. Used CSS media queries and flexible grids to adapt the layout to different screen sizes, emphasizing a responsive and accessible design.
5. Development and Testing: Collaborated with the development team to implement the approved design. Conducted rigorous testing across various browsers and devices to identify and address any compatibility issues, ensuring a consistent experience for all users.



Poster Design for their support team

Outcome:

The new website successfully achieved the project goals, providing SELA SPACE with a contemporary and user-friendly online platform. Key highlights include:

• Fun and Modern Aesthetics: The new design reflects current design trends, presenting a fresh and visually appealing interface that resonates with the target audience.
• Enhanced User Experience: Improved navigation and streamlined content delivery contribute to a more intuitive user journey, fostering increased engagement and satisfaction.
• Responsive Design: The website seamlessly adapts to different screen sizes, ensuring a consistent and optimal user experience on desktops, tablets, and smartphones.
• Brand Cohesion: New brand elements were seamlessly integrated into the new design, maintaining brand consistency and recognition.
• Improved Performance: Optimization efforts resulted in reduced page load times, contributing to a more efficient and enjoyable user experience.

Conclusion: This web design project exemplifies my commitment to delivering high-quality, user-centric solutions that meet the unique needs of my clients. By combining a strategic approach with a keen eye for design, I successfully transformed SELA SPACE's online presence, providing them with a modern, responsive, and visually compelling website that aligns seamlessly with their brand identity.



Visit their website for more information:

www.selaspace.com