Tourex Turizm Teknoloji - UI/UX Design

Overview:

I had the privilege of spearheading the redesign of the Tourex website, a forward-thinking payment solutions company at the forefront of the fintech industry. The goal of the project was to create a cutting-edge online platform that not only showcases Tourex's innovative products but also communicates the company's commitment to secure, seamless, and technologically advanced payment services.

Client Background:

A joint venture between Teehoo Investment Company in Singapore and Lakatos Network in Türkiye, Tourex was formed after the founders noticed a gap in the fintech market for foreigners and non-residents visiting Türkiye for tourism. To establish TouristPay Türkiye, Tourex and local partners formed a joint venture under the same brand.







Key Goals:

1. User-Centric Interface: Prioritize user experience by creating an intuitive and informative interface that guides visitors through the range of payment solutions and services offered.
2. Technical Information Accessibility: Communicate complex technical information in an accessible manner, ensuring both tech-savvy businesses and general consumers can understand the advantages of Tourex's offerings.
3. Mobile Optimization: Implement a responsive design to guarantee a seamless and consistent experience across various devices, particularly focusing on mobile devices given the increasing trend of mobile payments.
4. Call-to-Action Emphasis: Strategically place calls-to-action (CTAs) to drive conversions, whether it's businesses looking for payment solutions or consumers seeking secure and efficient transaction options.

Design Process:

1. Competitive Analysis: Conducted a thorough analysis of competitors and industry leaders to identify design trends, best practices, and opportunities for differentiation.
2. Brand Consistency: Ensured visual consistency by aligning the website design with Tourex's existing brand elements, such as color schemes, typography, and logo design.
3. Wireframing and Information Architecture: Developed wireframes to outline the website's structure and information architecture. Prioritized a logical flow of information to guide users seamlessly through the different sections.
4. Visual Design Iterations: Created design mockups that combined a sleek, modern aesthetic with a user-centric approach. Iterated based on feedback from stakeholders to achieve the perfect balance between aesthetics and functionality.
5. Responsive Design Implementation: Adopted a mobile-first design strategy, ensuring that the website maintains a clean and functional layout across various devices. Employed responsive design techniques to optimize user experience on smartphones, tablets, and desktops.

This web design project for Tourex Turizm Teknoloji showcases my commitment to combining aesthetics with functionality to create a compelling online presence. The redesigned website not only enhances Tourex's brand image but also ensures a seamless and informative experience for users, reinforcing the company's position as a leader in innovative payment solutions within the fintech industry.