[Brand Identity] Freerider Collective

Freerider Collective is an award winning baby carrier brand. Their slings and carriers are designed for walks and improved wellbeing, with a mission to help new parents remain active and feel confident.

The challenge They required a rebrand to reflect the new ambitious and premium direction of the brand. We had to keep the original primary logo, but designed a completely new brand identity.​ This involved: a new sub logo, brand guidelines, packaging, email campaigns, social media, paid Facebook ads and editorial print work such as: newspapers, inserts and lookbooks.

The result Following the rebrand their products are now stocked in JoJo Maman Bébé, and have been featured in: Vogue, Huffington Post, Good Housekeeping and Daily Mail. Freerider’s Instagram reached over 50k followers and sold products to over 53,000 happy customers. Their products have been worn by celebrities, such as; Ed Sheeran, Joe Wicks, Chessie King and Sarahs Day (to name a few).

The service Brand Identity (2 Pieces of Branded Collateral: Packaging + Social Media Templates) + additional packaging and shipping box design.