[Mini Brand Identity] Gameday Sports Brand
Alice Hodge
3D Logo
Gameday is an indoor sports facilities hire space. It works as an event space for training, matches and tournaments for team sports: football, netball and basketball.
The challenge
The brand identity needed to reflect the community led nature of the brand. The goal is to become the UK's go-to indoor sport event space. They wanted a simple and clean wordmark logo paired with an aspirational brand experience.
The result
We created a timeless brand identity that reflected their brand values, by focusing on the competitive community of players. A neutral colour palette with bright orange elements, paired with team imagery, forms a distinctive brand story based around the people and experiences created in the space. Rough textures on the 3D logo and images, create a raw and inspiring feel, illustrating the dedication and grit of the athletes.
The service
Mini Brand Identity
Main Logo
Mood board
Colour Palette
Typography
Poster Visuals
Social Media Story Visuals
Social Media Grid Mockup
Social Media Visuals
Website Mockup
Website Visual
Visual
Poster Visuals
Bag Visual
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Posted Apr 28, 2023
Brand Identity Design for Gameday, an indoor sports facilities hire space.
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