[Brand Identity] Soy & Melt Candles

Soy and Melt is an upcycled candle company, they turn prosecco bottles into premium, sustainable soy wax candles.

The challenge The brand identity needed to reflect their sustainable message and position them as a modern, luxury product. The goal is to build a large brand presence on social media and increase traffic to their online store. Their competitors, in the upcycled candle industry, lack having strong and recognisable brands.

The result We created a timeless brand identity that reflected their environmental values, with a minimal but elegant logo, paired with a natural colour palette. This created a strong brand presence that makes Soy & Melt stand out, in a highly saturated market.

The service Brand Identity Service (2 Pieces of Branded Collateral: Packaging + Business Cards)