[Campaign Design] Freerider - Sierra Carrier Launch

ORGANIC + PAID SOCIAL MEDIA / EMAILS / PRINT DESIGN / WEBSITE DESIGN

Freerider. Co, the UK’s leading Baby Sling brand, wanted to make an impact launching their new product, the Sierra Baby Carrier.

The challenge They needed a disruptive campaign across organic and paid social media to generate interest for the big day. This also involved new packaging design, email marketing, editorial instruction booklets and a website refresh.

The result The launch was a success with 4,000 sign ups to their pre-order email list and the carrier sold 90% in the first day.