[Campaign Design] Freerider - Sierra Carrier Launch
Alice Hodge
ORGANIC + PAID SOCIAL MEDIA / EMAILS / PRINT DESIGN / WEBSITE DESIGN
Freerider. Co, the UK’s leading Baby Sling brand, wanted to make an impact launching their new product, the Sierra Baby Carrier.
The challenge
They needed a disruptive campaign across organic and paid social media to generate interest for the big day. This also involved new packaging design, email marketing, editorial instruction booklets and a website refresh.
The result
The launch was a success with 4,000 sign ups to their pre-order email list and the carrier sold 90% in the first day.
Organic Social Media Content Design
Paid Social Media Content Design
Packaging Design
Editorial Print Collateral - Instructions Booklet
Email Marketing Design
Website Design
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Posted Apr 29, 2023
A new product launch campaign across organic and paid social media, email marketing, packaging and editorial print platforms.
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Freerider
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