GAB
Ruby Brewster
The Brief:
GAB creates statement bags in pop colours, crocheted from recycled yarn. GAB is influenced by street grafitti and club kid culture, targeted towards a youthful audience who take pride in having a unique style.
The Solution:
The branding has a minimal base, with bright graffiti-like graphics overlaid on top, that create a sense of attitude. Like popping on your GAB to give your look that extra unique edge, the graffiti works to add a pop to the branding.
A set of symbols is also used within the typography to create a unique 'GAB' language, a mix of words and symbols to create unique layouts.
The Deliverables:
Brand Identity
Art Direction
Social Templates
Print (Stationary, Apparel Tags/Labels, Packaging)
Like this project
Posted Mar 16, 2024
Brand identity for statement accessories brand, GAB.
Likes
0
Views
30
