GAB

GAB creates statement bags in pop colours, crocheted from recycled yarn. GAB is influenced by street grafitti and club kid culture, targeted towards a youthful audience who take pride in having a unique style.

The branding has a minimal base, with bright graffiti-like graphics overlaid on top, that create a sense of attitude. Like popping on your GAB to give your look that extra unique edge, the graffiti works to add a pop to the branding.

A set of symbols is also used within the typography to create a unique 'GAB' language, a mix of words and symbols to create unique layouts.

Brand Identity

Art Direction

Social Templates

Print (Stationary, Apparel Tags/Labels, Packaging)