GEN C by Collagen

Collagen's clean range of cosmetics was facing a communication issue - the idea of 'clean' was coming through in the nude, light make up, but all the 'clean' benefits of the brand, such as the sustainable ethos, natural ingredients, the benefit to your skin health, was not front of mind for the brand. This issue brought Collagen to want to rethink this clean range entirely, how it was communicating to customers and it's brand look and feel. The Solution

Our team at WHAM brands rethought the brand strategy and naming, to come up with a new way of communicating the cosmetic range, as well as a completely refreshed design for the logo and packaging.

Generation ‘C’ is a community of like-minded women who believe in a clean, conscious philosophy. Women who want natural naked looks, with a skincare benefit. Women who factor in sustainability and responsibility in their choices, not just the superficial.

This is an idea that gives the brand a strong and sustainable ethos, and a sense of belonging for those who buy into it.

Brand Identity

Packaging Design

Art Direction