Selfa

To create a homeware concept store for health and beauty retailer - Watsons China. The concept store will target a younger audience from 18-25 year olds, who have just moved out of home and are looking for easy and accessible homewares, that feel on-trend and will add style to their home life.

Selfa: Simple Everyday Living For All - is a homewares store concept brand created by Watsons China.

With must-have products, that follow current trends, Selfa has everything you need to complete your Watsons lifestyle. Whether it’s a mirror to aid makeup application or scented candles to make your home smell as good as you do.

Complete your style, with Selfa.

The visual identity for Selfa is all centred around feeling accessible (easy to understand), approachable and the core idea of 'completing your style'. The graphics for the brand are simple silhouettes of Selfa's products, that neatly fit together on visuals to 'complete your style'.

The typeface Gt Walsheim Pro for it's round, friendly and approachable feel. The type is always simple and easy to understand. The colour palette consists of bright pastels and cosy browns, to create a warm and welcoming atmosphere.