Rhubarb & Lemon
The Brief
Vintage streetwear brand, Rhubarb & Lemon, sources its rare vintage pieces from all over the world. Building an audience with their instagram and online store over the last 5 years, they are now reaching a point where their logo, type and brand as a whole needs to be refreshed and elevated to a new standard.
The Design Solution
Inspired by the joy in finding that special piece that makes your outfit one-of-a-kind, this rebrand concept aims to make the brand feel just as unique as its products.
The brand is boldly influenced by the late 90’s with warped type, contrasting pop colours and youthful energetic photography.
The Deliverables:
Brand Identity
Packaging
Art Direction
Social Templates
Website Mockup
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Posted Mar 26, 2024
Feel it, wear it! A new brand concept for a vintage street wear brand, with a focus on being bold, unique and referencing nostalgic 90s bright graphics.
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Koéna
Sedated Knits
GAB
GEN C by Collagen