the brief

rivera is a fictional mediterranean beach club built around coastal luxury. the goal was to create an identity that felt premium without relying on the cliches of the palm tree logos and fonts. i was inspired by 80s miami, and the riviera culture, and a little bit of scarface.

the decisions

i chose a muted turquoise, ivory and warm gold palette to establish a connection to the coastal environment while differentiating rivera from the conventional blue-and-white aesthetic commonly used in the category. i also positioned the brand as a swim & social club to emphasize the culture, rather than merely being a "beach club". i drew the customized shell logo to make it feel like it was picked up from the sea, emphasizing on the coastal side of the brand. i used "palash" as the font to give the premium but vintage direction of the brand.

the outcome

i established a repeatable visual framework that can support future campaigns, partnerships and new customer-facing applications without losing brand consistency.