overview

noctis is a premium coffee concept for people who work outside a 9-5 job. designers, developers, creators and students working through late nights and deadlines.noctis is a premium coffee concept for people who work outside a 9-5 job. designers, developers, creators and students working through late nights and deadlines.

decisions

the challenge was to translate that positioning into a social presence that feels distinctive and premium, without becoming cold and serious. so i built the identity around the tension between late-night intensity and everyday warmth. i chose a consistent serif-led typography with a warm color palette, natural light and copywriting with a relatable humor.

outcome

visual identity, copywriting and content strategy operate under one recognizable voice while the content pillars provide enough structure to maintain consistency without making the feed repetitive.