the brief

ROUGE is an independent culture and brand publication exploring the stories behind the things we watch, buy, remember and love.

the process

I wanted to build a recognisable media identity capable of growing across platforms from social editorial content to long-form video and original cultural reporting.

the outcome

a bilingual, evolving editorial platform with an original visual system, multiple recurring content formats and early organic traction, including 11.4k views within 96 hours on an early piece of content. it reached 300k+ organic views and 200+ followers within 14 days after launch.