the brief

louve is a fictional design house curating furniture, lighting and objects across eras. its identity balances modernist restraint, vintage glamour and an editorial sense of space.

the decisions

the challenge was to build an identity that could support a curated range of furniture, lighting and objects while giving the brand enough personality to feel like a design house rather than a catalogue. this way, i built the visual system around contrast, between a structured modernist typography paired with tactile, imperfect imagery and warmer material references. the oversized wordmark gives louve a strong and modern presence while being flexible enough for catalogues, campaigns, product cards and physical brand applications.

the outcome

the final identity positions louve as a modern design house with an editorial point of view rather than simply a furniture retailer. the system is intentionally restrained but not sterile, and lets each collection to develop its own visual character.