Brand Identity & Logo Design: The Cardfield

The Cardfield is a collectible sport cards and memorabilia shop.

I worked with The Cardfield to create a brand identity that truly reflects their creativity and community spirit. From crafting a modern, versatile logo to selecting the perfect colors and typography, every detail was designed to tell their story and make a lasting impression.

Task: To create a visual identity, logo, product package design, merch and website/social media elements.

Challenge: To keep it minimalistic and professional yet interesting and catchy.

Solution: By playing with a basketball court outlines as well as a rounded card shape I integrated this visual into the name of the business. There are only three colors in the palette for this brand, yet orange is bright enough and gives it some vibrancy.

The sans condensed font gives you associations with sport.

For the website elements I combined real famous players cards with graphic elements, creating a unique mosaic that can be changed according to different page themes.

I’m passionate about helping brands stand out—let’s bring your vision to life!