Web Concept for Art Series

Task

To design a landing page showcasing an art project. 

As soon as there was a strict artistic vision, the site had to be clean and express the artist's language and show the right optics. 

Challenge 

To show complicity in a simple way. To introduce art audience to digital NFT art, and NFT public to physical art. To merge both universes. To open layers of understanding and create truly "phygital" project.

Solution

There was a natural decision to use a lot of visuals and videos on the site to show the process and create a more immersive experience for users. 

To maintain a gallery effect the main palette is white with black text as there is a lot of data to process.

The font pairing was picked to have a strict instruction/futuristic effects.

Mobile

The main challenge with a mobile version was to keep it less heavy for a faster upload speed. We used Vimeo not to play all the videos automatically for users to scroll faster and ficus more on the information. 

About Series

Artifacts of the Algorithmic era

Three unique NFTs of the NEW NATURE Series by the artist Anton Bundenko. Like fossils and other remnants that preserved bits of information from extinct eras, these art pieces are created to reflect the nature of our time.

Physical: fixed in resin

Frozen in resin the bits of the Algorithmic times are like inclusions of organic debris or mosquito in Amber. Physical material preserving the digital artifacts as fossils displaying the evidence of geological and informational heritage.

Metaverse: fixed in NFT

Each artwork is unique and is accompanied by a non-fungible token. The NFT is a single-edition digital asset that is specifically associated with one of the “New Nature” art pieces. It is a one-of-one NFT.