Branding Overhaul for a Concept Store
Natalie Lukatsky
Stoorm
New concept store which brings authentic style as a core value. Producing casual clothes for urban life with attention to natural materials and sustanable fashion.
Task
Brand identity creation
Character
Unexpected, sharp, beautiful
Solution
Bringing nordic "Ø " in the name aimed to highligh sharp brand character and can be used separately.
Dark colors and minimalistic palette with digital waves give emotional connection to storm and its power.
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Posted Mar 28, 2024
Creating a distinctive minimalistic visual identity for a fashion brand: blending style with innovation
