Hippie Pigeons is a charity NFT project aimed at helping Ukrainian people affected by the recent conflict. The project involves creating a unique collection of 5555 NFT derivatives to fundraise cryptocurrency for aiding Ukrainians.

Task: To develop a comprehensive brand design for the charity NFT project.

The project involved creating full branding, traits and illustrations for the collection of 5555 derivatives, design of a landing page, social network banners and marketing materials.

Challenge: The primary challenge was to craft a visually compelling and cohesive narrative that highlights the charity’s cause while appealing to NFT and blockchain enthusiasts.

Solution: The solution entailed creating bold illustrations of the pigeons with distinctive characteristics, complemented by funny, trendy traits and groovy aesthetics from 60s.

I wanted to make it hopeful and bright, the opposite of the dark cause of our fundraising.

This also included designing simple user-friendly navigation, ensuring visual consistency, and incorporating feedback to refine the final product, resulting in an engaging and meaningful charity project.