Client: Andy Cole

Company: Helpful Sales

Industry: Real Estate

Role: Logo & Brand Identity Designer

Tools Used: Figma, Adobe Illustrator

Timeline: 1 Week

Deliverables: Primary Logo, Icon Variations, Light & Dark Variations

Helpful Sales is a real estate appointment-setting company that helps agents connect with high-quality leads through streamlined systems and human-centered outreach.

Founder Andy Cole wanted the brand to reflect efficiency, trust, and longevity, with a visual identity that feels clean, scalable, and tech-friendly. The challenge was creating something that resonates in both real estate and SaaS-like environments.

Design a modern and memorable logo that symbolizes trust and seamless connection

Ensure the logo feels timeless, professional, and friendly

Make the identity usable across various touchpoints: app icons, dashboards, website headers, and email signatures

Create a simple, bold mark that’s instantly recognizable even without text

The core symbol is a stylized infinity loop, representing:

Endless opportunities and consistent lead flow

A smooth, frictionless sales pipeline

Trust and reliability — the loop is stable and complete

The blue gradient adds freshness and approachability, while the custom wordmark reinforces clarity and balance. The use of lowercase typography conveys friendliness, while the bold weight in “sales” adds authority.

Primary Logo (infinity icon + wordmark)

App icon versions (for mobile and software UI)

Optimized for both light and dark backgrounds

A highly versatile and scalable brand identity

A visual system that feels tech-driven but still personal

Instantly recognizable and ready for multi-platform use

Sets Helpful Sales apart as a modern, trustworthy partner in the real estate space