Company Name: Hexwaave

Industry: Digital Workflow Products / SaaS

Role: Logo and Brand Identity Designer

Tools Used: Figma, Adobe Illustrator

Timeline: 1 Week

Deliverables: Primary Logo, Icon Variations, Light & Dark Variations

Hexwaave is a digital product designed to streamline workflow and productivity for modern teams. The platform focuses on combining speed, structure, and an intuitive user experience to help businesses manage tasks and collaboration at scale.

The team behind Hexwaave needed a forward-thinking, minimalist identity that could seamlessly integrate across web apps, mobile UI, and digital platforms, while remaining sharp and recognizable.

Craft a clean, abstract, and modern logo that reflects motion and modularity.

Make the brand feel approachable yet tech-savvy

Ensure the logo is versatile for dashboards, product icons, and mobile-first use

Create an icon-first system that can stand alone across all digital environments

The logomark is built around the letter "h" — stylized with geometric cuts and angles to represent:

Modularity (like breaking down workflows into blocks)

A sense of motion and flow (representing “wave” in Hexwaave)

Balance between sharp function and soft usability

The typography is clean and modern, with a slight color emphasis on “wave” using a soft purple tone to subtly reinforce rhythm and flow within the brand name.

Primary Logo (icon + wordmark)

App Icon System (rounded-square backgrounds for product use)

Fully adaptable for light and dark interfaces

A fresh and future-ready logo identity

Highly scalable and perfect for product-first branding

Balanced symbol that communicates both structure and fluidity

Successfully positioned Hexwaave as a smart, dependable, and design-forward SaaS product