Company Name: Framerflux

Company Type: Framer Template Shop

Role: Logo and Brand Identity Designer

Tools Used: Figma, Adobe Illustrator

Timeline: 1 Week

Deliverables: Primary Logo, Icon Variations, Light & Dark Background Variations

Framerflux is a digital brand focused on providing premium Framer templates for startups, designers, and developers looking to launch beautiful and high-performing websites quickly.

The client needed a modern, scalable, and memorable logo system that would reflect their product’s technical foundation (Framer-based) while feeling clean, futuristic, and startup-friendly.

Create a professional and tech-forward identity

Make it recognizable and scalable for app icons, social profiles, and template previews

Align visually with the Framer ecosystem without directly copying its identity

Deliver a dark/light mode-ready logo system

I wanted to build a mark that evokes:

Structure and depth (representing modular templates)

A sense of flow and movement (hinting at the word "flux")

Geometric precision that appeals to designers and developers alike

The final icon is a 3D cube nested inside a hexagon, symbolizing:

A core system (templates as the foundation)

A modular framework (users can build on top)

Balance and symmetry (professional and refined brand tone)

The logotype uses a modern sans-serif typeface with a bold-to-light gradient in the word “flux” to reflect transformation and motion, a subtle nod to innovation and adaptability.

Primary Logo (icon + wordmark)

App Icon style (light and dark background)

Standalone Symbol for social use, favicon, and responsive design

A visually strong and scalable identity

Clean geometry that fits seamlessly in both tech and creative markets

Looks equally sharp on both light and dark themes

Sets the tone for a modern Framer template business