TeenNick: Design Strategy & Guidelines, Trend Forecasting
Asia Hunt
Brand Strategist
Copywriter
DEIA Consultant
Google Slides
NICKELODEON
Speaking directly to Gen-Z audiences, a new cross-platform design strategy reflects the lived experience of tweens, pulling from real stories to celebrate the weird and wonderful moments in-between child and adulthood. The rebrand was seen in over 90,000 households and garnered over 200,000 new social followers. Won silver at the 2020 Promax Awards