TeenNick: Design Strategy & Guidelines, Trend Forecasting
Speaking directly to Gen-Z audiences, a new cross-platform design strategy reflects the lived experience of tweens, pulling from real stories to celebrate the weird and wonderful moments in-between child and adulthood. The rebrand was seen in over 90,000 households and garnered over 200,000 new social followers. Won silver at the 2020 Promax Awards
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Posted Dec 28, 2023
Speaking directly to Gen-Z audiences, a new cross-platform design strategy reflects the lived experience of tweens.
Earth & Star: Brand Strategy & Tone of Voice
Thorne: Design Strategy & Copywriting
west elm: Brand Strategy & Guidelines, Tone of Voice, Workshops
Billie: Cultural Consultation, Focus Groups & Copywriting