Award-winning strategist and cultural consultant.

Bluevine: Brand Strategy & CSR Strategy

To place Bluevine’s focus firmly on small business owners, we developed a new strategic platform and corporate social responsibility strategy.

Brand Strategist
Copywriter
DEIA Consultant
Google Slides

Sense: CSR Strategy & Copywriting

After a full 360 brand development and launch campaign for the sexual wellness startup Sense, the brand wanted to develop a CSR strategy.

Brand Strategist
DEIA Consultant
Google Docs
Google Slides

TeenNick: Design Strategy & Guidelines, Trend Forecasting

Speaking directly to Gen-Z audiences, a new cross-platform design strategy reflects the lived experience of tweens.

Brand Strategist
Copywriter
DEIA Consultant
Google Slides

Earth & Star: Brand Strategy & Tone of Voice

This functional mushroom brand was ready to reach new audiences who could benefit from a daily dose of adaptogens.

Brand Strategist
Copywriter
Google Slides

Thorne: Design Strategy & Copywriting

Marrying surrealist-painted environments with real people, we crafted a design strategy that plays to Thorne’s opposing forces.

Brand Strategist
Copywriter
Figma
Google Slides

west elm: Brand Strategy & Guidelines, Tone of Voice, Workshops

A new strategic path that scales the business from a retail brand to a sustainable, mission-driven lifestyle brand.

Brand Strategist
Copywriter
Google Docs

Billie: Cultural Consultation, Focus Groups & Copywriting

Billie came to me in early 2020 with a simple question — how can we make our brand more inclusive?

Brand Strategist
Copywriter
DEIA Consultant
Google Docs