Sense: CSR Strategy & Copywriting

After a full 360 brand development and launch campaign for the sexual wellness startup Sense, the brand wanted to develop a CSR strategy that reflected its unabashedly playful spirit. So I got down and dirty to develop a Buy 1 Get 1 program stateside, where things are hard right now — but not in a good way. Political conflicts and deep divisions threaten sexual education, freedom, and equality, and we saw Sense’s launch in the US as an opportunity. Partnering with URGE (Unite for Reproductive and Gender Equality), the brand is making a meaningful impact while introducing its clear-cut voice of sexual freedom to the world — with no shame, no censorship, and no bs.