west elm: Brand Strategy & Guidelines, Tone of Voice, Workshops

Asia Hunt

A new strategic path that scales the business from a retail brand to a sustainable, mission-driven lifestyle brand. Starting with interactive workshops that led to purpose-driven pillars, tone of voice guidelines, and even a few campaign concepts, this new brand foundation re-envisions west elm as a place where extraordinary design creates extraordinary impact.
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Posted Dec 28, 2023

A new strategic path that scales the business from a retail brand to a sustainable, mission-driven lifestyle brand.

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West Elm

Billie: Cultural Consultation, Focus Groups & Copywriting
Billie: Cultural Consultation, Focus Groups & Copywriting
Bluevine: Brand Strategy & CSR Strategy
Bluevine: Brand Strategy & CSR Strategy
Sense: CSR Strategy & Copywriting
Sense: CSR Strategy & Copywriting
TeenNick: Design Strategy & Guidelines, Trend Forecasting
TeenNick: Design Strategy & Guidelines, Trend Forecasting