Billie: Cultural Consultation, Focus Groups & Copywriting

Billie came to me in early 2020 with a simple question — how can we make our brand more inclusive? This spurred a whirlwind, 2-year engagement with a little bit of everything: cultural research, copywriting, multiple rounds of focus groups, on-set oversight, and two huge social campaigns, whew! Together, this work helped shift the brand into a more inclusive, gender-neutral space, breaking stereotypes for everyone — because beauty isn’t one-sided, and neither are we.