Earth & Star: Brand Strategy & Tone of Voice
This functional mushroom brand was ready to reach new audiences who could benefit from a daily dose of adaptogens. Together with creative studio Big In Japan, we built a new creative and strategic platform — Adapt Everyday — that informed everything from the brand’s new tone of voice and refreshed visual identity to a manfiesto film and multiplatform assets.
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Posted Dec 28, 2023
This functional mushroom brand was ready to reach new audiences who could benefit from a daily dose of adaptogens.
Thorne: Design Strategy & Copywriting
west elm: Brand Strategy & Guidelines, Tone of Voice, Workshops
Billie: Cultural Consultation, Focus Groups & Copywriting
Bluevine: Brand Strategy & CSR Strategy