Earth & Star: Brand Strategy & Tone of Voice
Asia Hunt
This functional mushroom brand was ready to reach new audiences who could benefit from a daily dose of adaptogens. Together with creative studio Big In Japan, we built a new creative and strategic platform — Adapt Everyday — that informed everything from the brand’s new tone of voice and refreshed visual identity to a manfiesto film and multiplatform assets.
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Posted Dec 28, 2023
This functional mushroom brand was ready to reach new audiences who could benefit from a daily dose of adaptogens.
