What's included

• Brand Positioning

  Articulating the brand offering

• Brand Pillars

  Articulating the essential ingredients that make a brand unique

• Brand Mission

  Articulating the foundational statement that motivates employees, inspires audiences, and provides a clear direction for the brand

• Brand Manifesto

  The anthemic encapsulation of the brand vision — the rallying cry

• Cultural and Landscape Review

  Research within the industry landscape to find and articulate patterns that determine external perceptions of the brand

• BRAND AUDIT

  Assess the brand’s current position on all platforms and appraise how the brand is viewed and interacts with its audience

• Competitive Audit

  Survey competitor visual systems, messaging, customer journeys, naming, social and brand touchpoint to identify opportunities within the competitive field