Logo Design for SPARK Electric Vehicles

SPARK entered the automotive industry as a forward-thinking electric vehicle (EV) company determined to redefine the future of mobility. The brand needed more than just a name; it needed a strong, cohesive identity that would stand out in an increasingly competitive EV market.

SPARK’s vision was to create high-performance, design-forward, and sustainable electric vehicles that appeal to tech-savvy consumers, urban professionals, and performance enthusiasts alike.

At the heart of SPARK’s identity is a mark designed to ignite curiosity and capture motion. The logo takes visual inspiration from the phenomenon of an electric discharge, a spark, subtly referencing the very name of the brand while grounding it in the world of electrification and innovation. Our goal was to craft a symbol that felt both cutting-edge and elemental, a form that could live confidently across a badge, an app icon, or the hood of a vehicle.

The central peak of the logo stretches upward with deliberate sharpness. This vertical gesture symbolizes ambition, progress, and the brand’s forward-driving energy—qualities that are foundational to SPARK’s mission of redefining mobility. Rather than relying on overt symbolism, we leaned into abstraction to evoke these themes, giving the mark a sense of power without sacrificing simplicity.

Surrounding the central form are curved, flowing elements that balance the sharpness of the peak. These shapes represent more than motion, they speak to sustainability, efficiency, and the seamless integration of advanced technology and thoughtful design. In essence, they reflect SPARK’s ability to marry form and function, performance and responsibility.

Every line in the logo was drawn with purpose. The dynamic, sharp-edged structure not only conveys energy and momentum but also hints at the bold design direction of SPARK’s vehicles. It was essential that the mark feel as modern and agile as the machines it represents.

This is more than a logo—it’s a visual embodiment of SPARK’s vision for the future: bold, efficient, and unapologetically electric.